Pure Leaf, Ice Tea made with real brewed tea lets the consumer experience the product in a 3 month pop up in the Nationalestraat in Antwerp. Mocktails, Smoothies and cocktail creations with Pure Leaf surprises the consumer in combination with food. The outlet is also used to host workshops for new clients and hospitality events.
H&M and WECANDANCE are a match made in heaven. The fashion festival is the ideal platform to create the fashion image for H&M and to create social trail for H&M.